Build Donor Relations that Lead to Major Gifts

Approved for 6 CFRE Hours

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There are lots of courses out there on major gifts, many focusing on how to make the ask. We’ll cover that in this course as well, but here’s what makes our course different. We focus on building relationships that lead to major gifts. In this Six Lesson Course you will learn how to:

  • Develop relationships from the point of entry
  • Provide good donor retention
  • Learn how to upsell and cross sell your donors
  • Get the right people involved in your major gift program
  • And more

Summary of Lessons

  • Lesson One: Getting Started--Annual donors are your best prospects for major gifts, how to get them in the door and keep them.
  • Lesson Two: Finding Donors—researching ability, linkages, and interests, the key components in major gift fundraising.
  • Lesson Three: Cultivating Donors—getting to know your donors and understanding their needs and desires.
  • Lesson Four: Stewarding Donors—the key to donor retention is thanking, recognizing, using their money wisely, and reporting it properly.
  • Lesson Five: Preparing to Make the Ask—building the team, knowing the options, having all your ducks in a row before you talk to the donor.
  • Lesson Six: Making the Ask—having the right person ask the right person, at the right time, for the right amount, for the right purpose.

The recommended materials for this course are:

Fundraising for the GENIUS

The New Donor: Gearing Up for the New Wave of Donors

Your Instructor

Linda Lysakowski
Linda Lysakowski

Linda Lysakowski, ACFRE, is the author of Recruiting and Training Fundraising Volunteers; The Development Plan; Fundraising as a Career: What, Are You Crazy?; Capital Campaigns: Everything You NEED to Know; Are You Ready for a Capital Campaign workbook, Raise More Money from Your Business Community; Raise More Money from Your Business Community—The Workbook; Fundraising for the GENIUS; a contributing author to The Fundraising Feasibility Study—It’s Not About the Money and YOU and Your Nonprofit Board; co-editor of YOU and Your Nonprofit and The Nonprofit Consulting Handbook; and co-author of The Essential Nonprofit Fundraising Handbook, The Leaky Bucket: What’s Wrong With Your Fundraising…And How You Can Fix It, Nonprofit Strategic Planning, CharityChannel’s Quick Guide to Creating Your Development Plan, CharityChannel’s Quick Guide to Developing Your Case for Support, and The New Donor. Her latest book, CharityChannel’s Quick Guide to Board Giving will be released this spring. She has also written in the fiction realm, having published The Matriarch and The Face of Jesus. Linda has more than thirty years’ experience in the nonprofit sector and has created dozens of development plans.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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