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Tell Your Story Right--Create a Compelling Case for Support

Approved for 4 CFRE Hours

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Are you caught up in all the hype about story-telling? It’s important how you tell your story, but first you need to create the story you want to tell! This course is designed to help you create a case that will help you tell your story to various audiences and persuade them to support your organization in the ways you want them to lend support. In this four-lesson course, you will learn:

  • What is a case for support and why you need one before trying to tell your story
  • Who should write the case for support
  • Where to find the information you need
  • How to translate your case for different constituencies

Lesson Summary:

  • Lesson One: What is a Case and Why Do You Need One—most nonprofits do not have an up-to-date, written case for support, So, how are they going to tell their story?
  • Lesson Two: Who Should Write the Case and How to Get Started—it’s critical to have one author, but with access to the right people to get all the answers they need
  • Lesson Three: Completing Your Case-what are the components of the case and how do you include them all in the final document, test the case, and, only then, finalize it.
  • Lesson Four: Presenting Your Case—you have various stakeholders, and each is looking for different things. Present the same story but in different ways for different audiences. This includes suggestions for various pieces to be developed from the case.


Your Instructor


Linda Lysakowski
Linda Lysakowski

Linda Lysakowski, ACFRE, is the author of Recruiting and Training Fundraising Volunteers; The Development Plan; Fundraising as a Career: What, Are You Crazy?; Capital Campaigns: Everything You NEED to Know; Are You Ready for a Capital Campaign workbook, Raise More Money from Your Business Community; Raise More Money from Your Business Community—The Workbook; Fundraising for the GENIUS; a contributing author to The Fundraising Feasibility Study—It’s Not About the Money and YOU and Your Nonprofit Board; co-editor of YOU and Your Nonprofit and The Nonprofit Consulting Handbook; and co-author of The Essential Nonprofit Fundraising Handbook, The Leaky Bucket: What’s Wrong With Your Fundraising…And How You Can Fix It, Nonprofit Strategic Planning, CharityChannel’s Quick Guide to Creating Your Development Plan, CharityChannel’s Quick Guide to Developing Your Case for Support, and The New Donor. Her latest book, CharityChannel’s Quick Guide to Board Giving will be released this spring. She has also written in the fiction realm, having published The Matriarch and The Face of Jesus. Linda has more than thirty years’ experience in the nonprofit sector and has created dozens of development plans.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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